Bedtime routines are fab for tricking our busy brains into relaxing and winding down if we’re wide awake at ungodly hours. Start with the notable benefits of brushing your teeth with our Sleepy scent, crafted into a gourmand flavour with calming lavender and just a hint of mint. Comfort your senses, freshen your mouth, fall back into bed.

What's in it for you?
- Our first toothpaste using our signature Sleepy scent crafted into a comforting flavour with a sweet spearmint twist, made with organic lavender oil, benzoin resinoid and ylang ylang.
- Hydrated silica cleans and polishes the teeth, while calcium carbonate and magnesium stearate leave the teeth smooth and feeling comfortable but not stripped.
- Hate that dry mouth feeling? This formula uses over 10% glycerine to add sweetness to the base and ensure the paste is not drying on the tongue or mouth.
- 59% of testers agreed that using this product helped them to wind down before bed.*
- 60% would recommend this product to friends or family who struggle to get adequate rest.*

* Based on results from 59 independent testers, a majority of whom report restlessness and frequent wakings at night.

- Sleepy is gently whitening and effective at tackling stains. Independent laboratory tests produced show that Sleepy made teeth 1.72 shades lighter* after the equivalent of one week's regular brushing, and 3.83 shades lighter after the equivalent of one month's brushing. Please follow this link to see how this result was achieved.

*Results based on tests measured against the VITA® Bleached guide industry standard shades.

Leaving the world Lusher than we found it
This self-preserving product is formulated to stay fresh and effective without added synthetic preservatives listed under Annex V of the EU Cosmetic Regulations (EC) No 1223/2009. Find out more here.

How to use:
Scoop out some toothpaste with a dry toothbrush, wet and brush as normal. Rinse and swill until your mouth is clear and head back to bed.

How to store:
Pop the lid back on in between uses to keep the toothpaste fresh and clean.

Oral Care

Plaque Sabbath

Soother

Sleepy Toothpaste